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What is Cognitive Search?
What is Cognitive Search?
What is Cognitive Search?
October 7, 2020
October 7, 2020
October 7, 2020
Enterprise search has evolved.
Enterprise search has evolved.
Enterprise search has evolved.
Here’s what you need to know.
Here’s what you need to know.
Here’s what you need to know.
On April 20, 1994, Brian Pinkerton created WebCrawler, the very first internet search engine. Unlike the search engines that came before it, WebCrawler allowed users to search for any word on any webpage. And for decades, this traditional type of search — keyword search — was the industry standard. Today, however, search is smarter. Large enterprise use cases have driven this evolution.
On April 20, 1994, Brian Pinkerton created WebCrawler, the very first internet search engine. Unlike the search engines that came before it, WebCrawler allowed users to search for any word on any webpage. And for decades, this traditional type of search — keyword search — was the industry standard. Today, however, search is smarter. Large enterprise use cases have driven this evolution.
On April 20, 1994, Brian Pinkerton created WebCrawler, the very first internet search engine. Unlike the search engines that came before it, WebCrawler allowed users to search for any word on any webpage. And for decades, this traditional type of search — keyword search — was the industry standard. Today, however, search is smarter. Large enterprise use cases have driven this evolution.
The typical data-centric enterprise manages more than 10 billion files annually. That volume of data creates a lot of challenges. In fact, enterprise employees spend an average of 1.8 hours every day searching for the information and data they need to do their job.
The typical data-centric enterprise manages more than 10 billion files annually. That volume of data creates a lot of challenges. In fact, enterprise employees spend an average of 1.8 hours every day searching for the information and data they need to do their job.
The typical data-centric enterprise manages more than 10 billion files annually. That volume of data creates a lot of challenges. In fact, enterprise employees spend an average of 1.8 hours every day searching for the information and data they need to do their job.
Timo Selvaraj, VP of Product Mgmt.
Timo Selvaraj, VP of Product Mgmt.
Timo Selvaraj, VP of Product Mgmt.
As big data became bigger and more connected, developers used artificial intelligence to make enterprise search smarter. The result? Cognitive search, which Forrester defines as “a new generation of enterprise search solutions that employ artificial intelligence (AI) technologies such as natural language processing and machine learning to ingest, understand, organize, and query digital content from multiple data sources.”
As big data became bigger and more connected, developers used artificial intelligence to make enterprise search smarter. The result? Cognitive search, which Forrester defines as “a new generation of enterprise search solutions that employ artificial intelligence (AI) technologies such as natural language processing and machine learning to ingest, understand, organize, and query digital content from multiple data sources.”
As big data became bigger and more connected, developers used artificial intelligence to make enterprise search smarter. The result? Cognitive search, which Forrester defines as “a new generation of enterprise search solutions that employ artificial intelligence (AI) technologies such as natural language processing and machine learning to ingest, understand, organize, and query digital content from multiple data sources.”
Keyword search simply matches what a user types into a search bar with the data in a document. While that was revolutionary in 1994, here’s what distinguishes cognitive search today.
Keyword search simply matches what a user types into a search bar with the data in a document. While that was revolutionary in 1994, here’s what distinguishes cognitive search today.
Keyword search simply matches what a user types into a search bar with the data in a document. While that was revolutionary in 1994, here’s what distinguishes cognitive search today.
Powerful Indexing
Powerful Indexing
Powerful Indexing
Cognitive search, unlike keyword search, crawls and ingests both structured and unstructured data. Keep in mind: experts estimate that as much as 80-90% of your data is unstructured, including email, customer surveys and social media.
Cognitive search, unlike keyword search, crawls and ingests both structured and unstructured data. Keep in mind: experts estimate that as much as 80-90% of your data is unstructured, including email, customer surveys and social media.
Cognitive search, unlike keyword search, crawls and ingests both structured and unstructured data. Keep in mind: experts estimate that as much as 80-90% of your data is unstructured, including email, customer surveys and social media.
Cognitive search solutions also enable developers to embed search in other applications using SDKs, APIs, and other tools. This is important because your data isn’t confined to databases: it’s scattered across the enterprise. So, search has to work where your teams work — in Slack, Salesforce, Jira, Amazon Web Services (AWS), etc.
Cognitive search solutions also enable developers to embed search in other applications using SDKs, APIs, and other tools. This is important because your data isn’t confined to databases: it’s scattered across the enterprise. So, search has to work where your teams work — in Slack, Salesforce, Jira, Amazon Web Services (AWS), etc.
Cognitive search solutions also enable developers to embed search in other applications using SDKs, APIs, and other tools. This is important because your data isn’t confined to databases: it’s scattered across the enterprise. So, search has to work where your teams work — in Slack, Salesforce, Jira, Amazon Web Services (AWS), etc.
Natural Language Processing (NLP)
Natural Language Processing (NLP)
Natural Language Processing (NLP)
Keyword search is basically a matching game played with digital data. If a user types “COVID-19” into the search bar, the results page features thousands of mentions of those exact words — some relevant, some not so much. Cognitive search, on the other hand, uses natural language processing to understand humans’ questions and predict their intent so it can deliver more relevant results.
Keyword search is basically a matching game played with digital data. If a user types “COVID-19” into the search bar, the results page features thousands of mentions of those exact words — some relevant, some not so much. Cognitive search, on the other hand, uses natural language processing to understand humans’ questions and predict their intent so it can deliver more relevant results.
Keyword search is basically a matching game played with digital data. If a user types “COVID-19” into the search bar, the results page features thousands of mentions of those exact words — some relevant, some not so much. Cognitive search, on the other hand, uses natural language processing to understand humans’ questions and predict their intent so it can deliver more relevant results.
For example, if a user types “how can I tell if I have COVID-19,” cognitive search understands this natural language query and serves up articles like, “COVID-19 Symptoms and Testing,“ “COVID-19 FAQs,” and “COVID-19 vs. flu.” “Cognitive search understands what you’re looking for even if you don’t,” explains Selvaraj. “So like a very experienced librarian, it can point you to the resources you need.”
For example, if a user types “how can I tell if I have COVID-19,” cognitive search understands this natural language query and serves up articles like, “COVID-19 Symptoms and Testing,“ “COVID-19 FAQs,” and “COVID-19 vs. flu.” “Cognitive search understands what you’re looking for even if you don’t,” explains Selvaraj. “So like a very experienced librarian, it can point you to the resources you need.”
For example, if a user types “how can I tell if I have COVID-19,” cognitive search understands this natural language query and serves up articles like, “COVID-19 Symptoms and Testing,“ “COVID-19 FAQs,” and “COVID-19 vs. flu.” “Cognitive search understands what you’re looking for even if you don’t,” explains Selvaraj. “So like a very experienced librarian, it can point you to the resources you need.”
NLP technologies are also what make cognitive search capable of responding to search queries via chatbot and voice assistant (think Siri, Alexa, etc.).
NLP technologies are also what make cognitive search capable of responding to search queries via chatbot and voice assistant (think Siri, Alexa, etc.).
NLP technologies are also what make cognitive search capable of responding to search queries via chatbot and voice assistant (think Siri, Alexa, etc.).
Machine Learning (ML) Algorithms
Machine Learning (ML) Algorithms
Machine Learning (ML) Algorithms
Cognitive search isn’t just more powerful than keyword search, it can also learn to be more powerful than itself. Using implicit and explicit feedback, cognitive search engines continually learn and use what they learn to fine-tune their performance, producing more relevant results over time.
Cognitive search isn’t just more powerful than keyword search, it can also learn to be more powerful than itself. Using implicit and explicit feedback, cognitive search engines continually learn and use what they learn to fine-tune their performance, producing more relevant results over time.
Cognitive search isn’t just more powerful than keyword search, it can also learn to be more powerful than itself. Using implicit and explicit feedback, cognitive search engines continually learn and use what they learn to fine-tune their performance, producing more relevant results over time.
Let us introduce you to smarter search.
Let us introduce you to smarter search.
Let us introduce you to smarter search.
At SearchBlox, we offer a variety of cognitive search products for a variety of use cases. To learn more, request a demo of SearchBlox Enterprise Search today.
At SearchBlox, we offer a variety of cognitive search products for a variety of use cases. To learn more, request a demo of SearchBlox Enterprise Search today.
At SearchBlox, we offer a variety of cognitive search products for a variety of use cases. To learn more, request a demo of SearchBlox Enterprise Search today.
Enhance your users’ digital experience.
We build AI-driven software to help organizations leverage their unstructured and structured data for operational success.
4870 Sadler Road, Suite 300, Glen Allen, VA 23060 sales@searchblox.com | (866) 933-3626
Still learning about AI? See our comprehensive Enterprise Search RAG 101 and ChatBot 101 guides.
©2024 SearchBlox Software, Inc. All rights reserved.
Enhance your users’ digital experience.
We build AI-driven software to help organizations leverage their unstructured and structured data for operational success.
4870 Sadler Road, Suite 300, Glen Allen, VA 23060 sales@searchblox.com | (866) 933-3626
Still learning about AI? See our comprehensive Enterprise Search RAG 101 and ChatBot 101 guides.
©2024 SearchBlox Software, Inc. All rights reserved.
Enhance your users’ digital experience.
We build AI-driven software to help organizations leverage their unstructured and structured data for operational success.
4870 Sadler Road, Suite 300, Glen Allen, VA 23060 sales@searchblox.com | (866) 933-3626
Still learning about AI? See our comprehensive Enterprise Search RAG 101 and ChatBot 101 guides.
©2024 SearchBlox Software, Inc. All rights reserved.