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Enterprise Search 101

The Expert Guide

to

Enterprise Search

Deploy out-of-the-box AI Assistants to transform your Enterprise Search Engine

Over 300+ connectors to integrate with your data – wherever it exists.

Deploy Enterprise Search in minutes without complex configurations.

Keep your data secure with built-in security features and access controls.

Introduction

Empower teams to find the right answer, fast. Make search more insightful and secure across your organization’s knowledge engine.

From hunting down that elusive file to making critical decisions with outdated, siloed information before you. A Gartner study reveals that close to 50% of employees are wasting countless hours each week – searching.

The search experience has evolved. Thanks to Google, Bing and YouTube, we’re not just typing into the search bar to find results, but to find answers. Similarly, customers and employees now expect the same lightning-fast, personalized, and intuitive search experience at the workplace.

Enterprise Search is more than just a typical internet search engine. Built for nimble operational efficiency in retrieving relevant organizational data, Enterprise Search is not just making search faster; it is making search smarter – moving beyond traditional search.

Supercharging your search with natural language processing (NLP), machine learning (ML), semantic search and knowledge graphs, Enterprise search is capable of extracting and enriching information from structured and unstructured data sources across your website, emails, documents, spreadsheets, presentations, databases, applications and more.

In this comprehensive guide, we’ll unravel the complexities of enterprise search, exploring its, features, applications, benefits, and the transformative power of AI in intelligent enterprise search.

Whether you’re a business leader, IT professional, or simply curious about the future of information retrieval, this guide will equip you with the knowledge and insights to leverage enterprise search as a competitive advantage.

What is Enterprise Search?

Enterprise Search empowers users to instantly pull relevant organizational data when and where they need it the most.

Digital Customer Experience

Enterprise search is a specialized search technology that enables users to effortlessly find the information they need within an organization’s digital ecosystem. It’s more than just a search bar on your company website or intranet; it’s a comprehensive solution that connects the dots between structured and unstructured data, making it accessible, relevant, and actionable.

Unlike consumer search engines like Google or Bing, which are built for the open web, enterprise search focuses on your organization’s specific data sources.

Structured Data

Information organized in databases, spreadsheets, or other formats with defined fields and relationships.

Unstructured Data

Content like emails, documents, presentations, images, and even social media posts, where the information lacks a predefined structure.

Hybrid Data

A combination of both structured and unstructured data sources.

Types of Enterprise Search

Enterprise Search can be broadly classified into two main types: Federated Search and Unified Search

Federated Search

In a federated model, data is not stored in one place. Instead, the enterprise search platform acts as a messenger, firing off real-time queries to various sources whenever you hit the search button.

This eliminates the need to consolidate data into a single index, offering a degree of flexibility and adaptability for environments with diverse systems.

However, search results can be a bit hit-or-miss. Each data source has its quirks, so you might get different results depending on where the information lives. Managing security and access controls across multiple systems can also be a complex undertaking.

Unified Search

Unified search takes a different path, consolidating information from all your data sources — from PDFs to spreadsheets and more — all into one central index within the enterprise search platform. This streamlined approach makes searches lightning-fast and more reliable. Embedded with advanced AI functionalities like semantic search, you’ll be able to find the right answer even if your keyword inputs aren’t on point.

While data security is a consideration, enterprise search platforms like SearchBlox offer robust security measures like encryption and fine-grained access controls — keeping your data safe and sound, while still being a quick search away.

Best-in-Class Enterprise Search Solution

Give SearchBlox a try. Totally free for 30 days.

Empower teams to find answers and connect the dots between scattered docs and disconnected data in one, central source of truth.

How Enterprise Search Works

The technology behind the search (and answer).

Under the hood, enterprise search is a complex yet fascinating process. Employing powerful AI tools and algorithms, enterprise search personalizes and refines the search experience across all stages. Here’s a simplified overview of how it works:

AI in Enterprise Search

Enterprise Search, drastically enhanced by AI automation and generative capability.

Power cognitive search by harmonizing AI technology across your valuable data to deliver smarter answers, faster.

SearchBlox Enterprise Search

The Essential Search Toolkit for Knowledge Discovery

– Launch on-premise or the cloud.
– Scalable data infrastructure
– Text and voice search capabilities

Features of Enterprise Search

Empowering intelligent information retrieval to make search better.

Unified Search

Enterprise search breaks down data silos, providing a single interface to search across multiple repositories and systems.

Relevance Ranking

Sophisticated algorithms prioritize the most relevant results based on factors like keyword matching, user behavior, and document popularity.

Access Control

Enterprise search systems protect sensitive information through robust security measures, ensuring that only authorized users can access specific content.

Scalabiliy

These solutions are designed to handle large and growing volumes of data, ensuring optimal performance even as your organization’s data footprint expands.

Integration

Connect your enterprise search platform seamlessly with your existing systems and applications, such as CRM, ERP, and content management systems, creating a unified information ecosystem.

Customization

Tailor the search experience to your organization’s unique needs and branding, ensuring a seamless fit with your existing workflows and user preferences.

Feeling overwhelmed?
We can help.

Schedule a private consultation to see how SearchAI ChatBot will make a difference across your enterprise, distributed teams, and data silos.

SearchAI: Enterprise Search in an AI World

Enjoy feature-rich AI components with SearchAI

01

Extract Search Intent

Go beyond keywords. Intelligently understanding user intent and context to deliver unexpectedly relevant results — minimizing guesswork and maximizing knowledge retrieval.

02

Suggest the Right Search

Power AI to recommend complete, contextually relevant phrases — as and when typed. Pinpoint the right search term even when a user’s input consists of misspellings or typos.

03

Improved Findability

Auto-generate titles, metadata, descriptions and more. Intelligently fix your content and make it findable, even unstructured data files like PDFs, videos and presentations.

04

AI Keyword Matcher

Stop paraphrasing keywords to match search results. Automatically expand your search terms, generating contextually relevant synonyms and related phrases for improved search relevance and user experience.

Enterprise Search Use Cases

Smarter search experiences across employee-facing and customer-facing challenges.

01

Instant Information Access

Eliminate the hours wasted on information scavenger hunts. Accurately find answers in real-time – giving employees the benefit to focus on high-value work while knowing that access to data is only a fingertip away.

02

Customer Self-Service

By deploying intuitive AI Assistants on your data, guide customers to finding answers independently – boosting satisfaction, reducing support burdens, and providing quick resolutions.

03

Better Decision Making

Transform any organization’s collective knowledge into a readily accessible asset. Instantly pull up data during customer interactions, meetings and more – fostering collaboration, innovation, and informed decision-making.

04

Automate Content Management

Enterprise search enables content managers can automatically organize, tag, and categorize vast amounts of content – ensuring data is easily discoverable, current, and accessible to both employees and customers.

05

Improve Website Experience

Circumvent the tireless page-by-page navigational process that websites usually offer. With a search bar, visitors can effortlessly get the information they need from a website with personalized recommendations and more – in double quick time.

06

Data-Driven Insights

Uncover hidden patterns, trends, and correlations within your data with AI-powered analytics. Transform raw information into actionable insights that drive strategic decision-making and business growth.

Productivity and Efficiency Unleashed

An average worker spends up to 2.5 hours per day searching for information – that’s a staggering 30% of their workday. An effective enterprise search solution can reduce this time, freeing up employees to focus on high-value tasks and driving productivity across the organization.

Informed Decision-Making, Fueled by Data

Data-driven decisions are the foundation of successful businesses. Enterprise search empowers employees at all levels with timely access to critical information, facilitating more informed, confident decisions. Whether it’s a frontline employee resolving a customer issue or an executive analyzing market trends, the right information is readily available.

Customer Experiences that Delight

Driving CX excellence creates competitive advantages. Enterprise search enables customers to find answers to their questions quickly and easily, boosting satisfaction and loyalty. SearchAI Chatbot takes this a step further by engaging customers in natural language conversations and providing instant, personalized assistance.

Innovation through Knowledge Sharing

Silos of information hinder progress. Enterprise search breaks down these barriers by making knowledge discoverable across the organization. It fosters a culture of collaboration, allowing employees to tap into each other’s expertise and leverage collective wisdom.

Risk Mitigation and Compliance

In heavily regulated industries like healthcare and finance, timely access to relevant information is paramount. Enterprise search, with its robust security features and advanced search capabilities, ensures that compliance, legal, and security teams can quickly locate critical data, mitigating risks and ensuring adherence to regulations.

Enterprise Search Benefits

Why Enterprise Search is a Strategic Investment

The benefits of enterprise search extend far beyond simply finding information faster. It’s a strategic investment that delivers tangible value across your organization, empowering employees, modernizing customer experiences, mitigating risks, and foster a culture of collaboration and innovation.

Industry Applications

See Enterprise Search in Action

Enterprise search is not just a theoretical concept; it’s a real-world tool that’s transforming businesses across industries.

Healthcare

Expedite patient care and informed decision-making by streamlining access to vital patient records, medical literature, and clinical guidelines.

Government

Foster transparency and improve internal operations by making public information readily accessible to citizens and enhancing knowledge sharing among government employees.

Manufacturing

Optimize production processes and minimize downtime by providing instant access to technical documentation, equipment manuals, and troubleshooting guides for engineers and technicians.

Financial Services

Mitigate risk and ensure compliance through efficient management of extensive financial data, regulatory documents, and sensitive customer information.

eCommerce

Drive customer engagement and boost sales by delivering personalized product recommendations, intelligent search suggestions, and a seamless site search experience.

Pharmaceutical

Accelerate drug discovery and development by enabling researchers to efficiently navigate and extract insights from vast amounts of scientific literature, clinical trial data, and regulatory filings.

Getting Started

Implement Intelligent Enterprise Search with SearchAI

The journey to enterprise search doesn’t have to be a daunting task. With SearchBlox’s SearchAI suite, you can transform your organization’s knowledge discovery process in a few strategic steps.

Get started by downloading SearchBlox Enterprise Search Server based on your operating system.. The installation guide for each OS will run you through the minimum requirements as well as a step-by-step process in getting started with SearchBlox.

But before you begin, it is important to take key consideration before taking the enterprise search leap. Here’s a roadmap to guide you with all that you will need to know about implementing SearchBlox enterprise search.

  • Start by evaluating your organization’s specific needs and pain points. What are the primary challenges you’re facing with your current search capabilities? Are employees struggling to find information? Are customers having difficulty navigating your website? Identifying these pain points will help you tailor your enterprise search solution to your unique requirements.

  • SearchBlox offers both self-managed and fully managed enterprise search solutions. Consider your organization’s resources, expertise, and budget when making this decision.

    Self-Managed

    Ideal for organizations with in-house IT expertise, offering greater control and customization options.

    Fully Managed

    A hassle-free option for organizations that prefer a turnkey solution, with SearchBlox handling setup, maintenance, and updates.

  • SearchBlox’s platform boasts over 300 connectors, ensuring seamless integration with your existing systems and data sources. Connect to everything from databases and file shares to cloud applications and content management systems, consolidating your information into a unified, searchable index.

  • Protecting your company’s sensitive information and your customers’ data isn’t just a best practice—it’s a non-negotiable.

    From advanced encryption tech – scrambling data in transit and at rest, to authorization and authentication controls that ensures authorized, and role-based access, to keeping an auditing trail to log compliance and evade future threats, SearchBlox’s comprehensive security framework keeps your data safe and searchable.

  • Unlock the hidden value of your unstructured data with PreText™ NLP. This AI-powered tool automatically generates titles, summaries, and tags content, making it easier for users to find what they need.

  • Empower your users with SearchBlox’s suite of AI-powered tools:

    SmartSuggest

    Guide users to relevant content with intelligent autocomplete suggestions.

    SmartSynonyms™

    Expand search results with synonyms and related terms for more comprehensive results.

    ChatBot

    Provide instant answers and personalized assistance with a Generative AI-powered chatbot.

    SmartFAQs™

    Automate creating and maintaining a dynamic FAQ system to reduce support inquiries and improve self-service.

  • SearchBlox’s intuitive relevance tuning feature allows you to easily adjust search rankings to match your organization’s specific needs and preferences. You can optimize your search results for maximum relevance and user satisfaction with just a few clicks.

  • Monitor your search analytics to gain insights into user behavior, popular queries, and content performance. Use this data to refine your search strategy, improve content relevance, and optimize the overall user experience.

  • Enterprise search is not a one-and-done project. It’s an ongoing process of refinement and optimization. Stay up-to-date with the latest advancements in AI and search technology to ensure your solution remains cutting-edge.

Take the World by Search

Transform Your Organization’s Knowledge Discovery

Don’t let your organization’s valuable knowledge remain hidden. Make search the driving force for operational excellence, customer satisfaction and innovation.

Enterprise Search 101

The Expert Guide

to

Enterprise Search

Deploy out-of-the-box AI Assistants to transform your Enterprise Search Engine

Over 300+ connectors to integrate with your data – wherever it exists.

Deploy Enterprise Search in minutes without complex configurations.

Keep your data secure with built-in security features and access controls.

Introduction

Empower teams to find the right answer, fast. Make search more insightful and secure across your organization’s knowledge engine.

From hunting down that elusive file to making critical decisions with outdated, siloed information before you. A Gartner study reveals that close to 50% of employees are wasting countless hours each week – searching.

The search experience has evolved. Thanks to Google, Bing and YouTube, we’re not just typing into the search bar to find results, but to find answers. Similarly, customers and employees now expect the same lightning-fast, personalized, and intuitive search experience at the workplace.

Enterprise Search is more than just a typical internet search engine. Built for nimble operational efficiency in retrieving relevant organizational data, Enterprise Search is not just making search faster; it is making search smarter – moving beyond traditional search.

Supercharging your search with natural language processing (NLP), machine learning (ML), semantic search and knowledge graphs, Enterprise search is capable of extracting and enriching information from structured and unstructured data sources across your website, emails, documents, spreadsheets, presentations, databases, applications and more.

In this comprehensive guide, we’ll unravel the complexities of enterprise search, exploring its, features, applications, benefits, and the transformative power of AI in intelligent enterprise search.

Whether you’re a business leader, IT professional, or simply curious about the future of information retrieval, this guide will equip you with the knowledge and insights to leverage enterprise search as a competitive advantage.

What is Enterprise Search?

Enterprise Search empowers users to instantly pull relevant organizational data when and where they need it the most.

Digital Customer Experience

Enterprise search is a specialized search technology that enables users to effortlessly find the information they need within an organization’s digital ecosystem. It’s more than just a search bar on your company website or intranet; it’s a comprehensive solution that connects the dots between structured and unstructured data, making it accessible, relevant, and actionable.

Unlike consumer search engines like Google or Bing, which are built for the open web, enterprise search focuses on your organization’s specific data sources.

Structured Data

Information organized in databases, spreadsheets, or other formats with defined fields and relationships.

Unstructured Data

Content like emails, documents, presentations, images, and even social media posts, where the information lacks a predefined structure.

Hybrid Data

A combination of both structured and unstructured data sources.

Types of Enterprise Search

Enterprise Search can be broadly classified into two main types: Federated Search and Unified Search

Federated Search

In a federated model, data is not stored in one place. Instead, the enterprise search platform acts as a messenger, firing off real-time queries to various sources whenever you hit the search button.

This eliminates the need to consolidate data into a single index, offering a degree of flexibility and adaptability for environments with diverse systems.

However, search results can be a bit hit-or-miss. Each data source has its quirks, so you might get different results depending on where the information lives. Managing security and access controls across multiple systems can also be a complex undertaking.

Unified Search

Unified search takes a different path, consolidating information from all your data sources — from PDFs to spreadsheets and more — all into one central index within the enterprise search platform. This streamlined approach makes searches lightning-fast and more reliable. Embedded with advanced AI functionalities like semantic search, you’ll be able to find the right answer even if your keyword inputs aren’t on point.

While data security is a consideration, enterprise search platforms like SearchBlox offer robust security measures like encryption and fine-grained access controls — keeping your data safe and sound, while still being a quick search away.

How Enterprise Search Works

The technology behind the search (and answer).

Under the hood, enterprise search is a complex yet fascinating process. Employing powerful AI tools and algorithms, enterprise search personalizes and refines the search experience across all stages. Here’s a simplified overview of how it works:

AI in Enterprise Search

Enterprise Search, drastically enhanced by AI automation and generative capability.

Power cognitive search by harmonizing AI technology across your valuable data to deliver smarter answers, faster.

SearchBlox Enterprise Search

The Essential Search Toolkit for Knowledge Discovery

Launch on-premise or the cloud.

Scalable data infrastructure

Text and voice search capabilities

Features of Enterprise Search

Empowering intelligent information retrieval to make search better.

Unified Search

Enterprise search breaks down data silos, providing a single interface to search across multiple repositories and systems.

Relevance Ranking

Sophisticated algorithms prioritize the most relevant results based on factors like keyword matching, user behavior, and document popularity.

Access Control

Enterprise search systems protect sensitive information through robust security measures, ensuring that only authorized users can access specific content.

Scalabiliy

These solutions are designed to handle large and growing volumes of data, ensuring optimal performance even as your organization’s data footprint expands.

Integration

Connect your enterprise search platform seamlessly with your existing systems and applications, such as CRM, ERP, and content management systems, creating a unified information ecosystem.

Customization

Tailor the search experience to your organization’s unique needs and branding, ensuring a seamless fit with your existing workflows and user preferences.

Feeling overwhelmed?
We can help.

Schedule a private consultation to see how SearchAI ChatBot will make a difference across your enterprise, distributed teams, and data silos.

Enterprise Search in an AI World

Enjoy feature-rich AI components with SearchBlox SearchAI

01

Extract Search Intent

Go beyond keywords. Intelligently understanding user intent and context to deliver unexpectedly relevant results — minimizing guesswork and maximizing knowledge retrieval.

02

Suggest the Right Search

Power AI to recommend complete, contextually relevant phrases — as and when typed. Pinpoint the right search term even when a user’s input consists of misspellings or typos.

03

Improved Findability

Auto-generate titles, metadata, descriptions and more. Intelligently fix your content and make it findable, even unstructured data files like PDFs, videos and presentations.

04

AI Keyword Matcher

Stop paraphrasing keywords to match search results. Automatically expand your search terms, generating contextually relevant synonyms and related phrases for improved search relevance and user experience.

Enterprise Search Use Cases

Smarter search experiences across employee-facing and customer-facing challenges.

01

Instant Information Access

Eliminate the hours wasted on information scavenger hunts. Accurately find answers in real-time – giving employees the benefit to focus on high-value work while knowing that access to data is only a fingertip away.

02

Customer Self-Service

By deploying intuitive AI Assistants on your data, guide customers to finding answers independently – boosting satisfaction, reducing support burdens, and providing quick resolutions.

03

Better Decision Making

Transform any organization’s collective knowledge into a readily accessible asset. Instantly pull up data during customer interactions, meetings and more – fostering collaboration, innovation, and informed decision-making.

04

Automate Content Management

Enterprise search enables content managers can automatically organize, tag, and categorize vast amounts of content – ensuring data is easily discoverable, current, and accessible to both employees and customers.

05

Improve Website Experience

Circumvent the tireless page-by-page navigational process that websites usually offer. With a search bar, visitors can effortlessly get the information they need from a website with personalized recommendations and more – in double quick time.

06

Data-Driven Insights

Uncover hidden patterns, trends, and correlations within your data with AI-powered analytics. Transform raw information into actionable insights that drive strategic decision-making and business growth.

Enterprise Search Benefits

Why Enterprise Search is a Strategic Investment

The benefits of enterprise search extend far beyond simply finding information faster. It’s a strategic investment that delivers tangible value across your organization, empowering employees, modernizing customer experiences, mitigating risks, and foster a culture of collaboration and innovation.

Productivity and Efficiency Unleashed

An average worker spends up to 2.5 hours per day searching for information – that’s a staggering 30% of their workday. An effective enterprise search solution can reduce this time, freeing up employees to focus on high-value tasks and driving productivity across the organization.

Informed Decision-Making, Fueled by Data

Data-driven decisions are the foundation of successful businesses. Enterprise search empowers employees at all levels with timely access to critical information, facilitating more informed, confident decisions. Whether it’s a frontline employee resolving a customer issue or an executive analyzing market trends, the right information is readily available.

Customer Experiences that Delight

Driving CX excellence creates competitive advantages. Enterprise search enables customers to find answers to their questions quickly and easily, boosting satisfaction and loyalty. SearchAI Chatbot takes this a step further by engaging customers in natural language conversations and providing instant, personalized assistance.

Innovation through Knowledge Sharing

Silos of information hinder progress. Enterprise search breaks down these barriers by making knowledge discoverable across the organization. It fosters a culture of collaboration, allowing employees to tap into each other’s expertise and leverage collective wisdom.

Risk Mitigation and Compliance

In heavily regulated industries like healthcare and finance, timely access to relevant information is paramount. Enterprise search, with its robust security features and advanced search capabilities, ensures that compliance, legal, and security teams can quickly locate critical data, mitigating risks and ensuring adherence to regulations.

Industry Applications

See Enterprise Search in Action

Enterprise search is not just a theoretical concept; it’s a real-world tool that’s transforming businesses across industries.

Healthcare

Expedite patient care and informed decision-making by streamlining access to vital patient records, medical literature, and clinical guidelines.

Government

Foster transparency and improve internal operations by making public information readily accessible to citizens and enhancing knowledge sharing among government employees.

Manufacturing

Optimize production processes and minimize downtime by providing instant access to technical documentation, equipment manuals, and troubleshooting guides for engineers and technicians.

Financial Services

Mitigate risk and ensure compliance through efficient management of extensive financial data, regulatory documents, and sensitive customer information.

eCommerce

Drive customer engagement and boost sales by delivering personalized product recommendations, intelligent search suggestions, and a seamless site search experience.

Pharmaceutical

Accelerate drug discovery and development by enabling researchers to efficiently navigate and extract insights from vast amounts of scientific literature, clinical trial data, and regulatory filings.

Getting Started

Implement Intelligent Enterprise Search with SearchAI

The journey to enterprise search doesn’t have to be a daunting task. With SearchBlox’s SearchAI suite, you can transform your organization’s knowledge discovery process in a few strategic steps.

Get started by downloading SearchBlox Enterprise Search Server based on your operating system.. The installation guide for each OS will run you through the minimum requirements as well as a step-by-step process in getting started with SearchBlox.

But before you begin, it is important to take key consideration before taking the enterprise search leap. Here’s a roadmap to guide you with all that you will need to know about implementing SearchBlox enterprise search.

  • Start by evaluating your organization’s specific needs and pain points. What are the primary challenges you’re facing with your current search capabilities? Are employees struggling to find information? Are customers having difficulty navigating your website? Identifying these pain points will help you tailor your enterprise search solution to your unique requirements.

  • SearchBlox offers both self-managed and fully managed enterprise search solutions. Consider your organization’s resources, expertise, and budget when making this decision.

    Self-Managed

    Ideal for organizations with in-house IT expertise, offering greater control and customization options.

    Fully Managed

    A hassle-free option for organizations that prefer a turnkey solution, with SearchBlox handling setup, maintenance, and updates.

  • SearchBlox’s platform boasts over 300 connectors, ensuring seamless integration with your existing systems and data sources. Connect to everything from databases and file shares to cloud applications and content management systems, consolidating your information into a unified, searchable index.

  • Protecting your company’s sensitive information and your customers’ data isn’t just a best practice—it’s a non-negotiable.

    From advanced encryption tech – scrambling data in transit and at rest, to authorization and authentication controls that ensures authorized, and role-based access, to keeping an auditing trail to log compliance and evade future threats, SearchBlox’s comprehensive security framework keeps your data safe and searchable.

  • Unlock the hidden value of your unstructured data with PreText™ NLP. This AI-powered tool automatically generates titles, summaries, and tags content, making it easier for users to find what they need.

  • Empower your users with SearchBlox’s suite of AI-powered tools:

    SmartSuggest

    Guide users to relevant content with intelligent autocomplete suggestions.

    SmartSynonyms™

    Expand search results with synonyms and related terms for more comprehensive results.

    ChatBot

    Provide instant answers and personalized assistance with a Generative AI-powered chatbot.

    SmartFAQs™

    Automate creating and maintaining a dynamic FAQ system to reduce support inquiries and improve self-service.

  • SearchBlox’s intuitive relevance tuning feature allows you to easily adjust search rankings to match your organization’s specific needs and preferences. You can optimize your search results for maximum relevance and user satisfaction with just a few clicks.

  • Monitor your search analytics to gain insights into user behavior, popular queries, and content performance. Use this data to refine your search strategy, improve content relevance, and optimize the overall user experience.

  • Enterprise search is not a one-and-done project. It’s an ongoing process of refinement and optimization. Stay up-to-date with the latest advancements in AI and search technology to ensure your solution remains cutting-edge.

Take the World by Search

Transform Your Organization’s Knowledge Discovery

Don’t let your organization’s valuable knowledge remain hidden. Make search the driving force for operational excellence, customer satisfaction and innovation.

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